January 13, 2013
Present: Fred Woods, Mike Whalen, Jim Schafer, Dick Althouse, Rick
Paul, Rick Mercurio, and guests Don Pillar and David Woods.
Fred opened the meeting at 7 p.m. at the train depot in Grape Day Park,
Escondido. Mike moved to approve the minutes from the last meeting. Fred
seconded and the motion passed unanimously.
David Woods, who was selected by the Board to develop an updated FODR
website, led a discussion about some remaining focus areas, following
the Boardís submission of input from Davidís online questionnaire. The
Board was grateful to have Don present for his valuable contribution to
the discussion, and for his ongoing help with our website.
Social Media Option & Expectations:
Facebook and Twitter are two forms of social media that FODR is
addressing. Rick P has already supervised the appointment of Wendy
Barker and Linda Shipman as FODRís social media committee for monitoring
and maintenance. They have already changed the Facebook page from an
individual to an organization. David will look into options for visitors
to share information and photos using social media.
Trail Maps: The website will continue to
use the Cityís pdf trail map, which may be zoomed in and used from cell
phones. David will seek to link Rob Mustardís daleyranch.info site, with
its comprehensive trail map, to our site. The map is too cumbersome for
cell phone use, however. The Board liked the notion of changing our web
address to daleyranch.org or daleyranch.net. We would like to buy other
daleyranch domain names to ďcontrolĒ them.
News & Mailing Lists: David suggested
updating content for the website on a regular basis. This would alert
Google that we have an active site, and potentially increase hits. We
could assign articles and/or photos on at least a monthly basis, from
Board members and from other entities, including rangers; Charros;
biking, equestrian, hiking and other user groups; naturalists;
conservation groups such as Audubon; etc.
We could also employ Video in the Community to help us with
making a free video of the ranch for the website. We discussed the need
to continue to transition our membership to email from the US mail
contact list. We could use email to alert members of news and articles.
We also decided to continue the printed version of the newsletter, which
could use the various articles posted on the website in the preceding
Donations & Memberships via Online Credit Card:
David and Don will look into options for online payment of donations and
membership. David said that automatic recurring payment plans are
expensive and problematic.
David said he will compile all our input and develop a scope of work and
contract document for the Board to approve. David and Don left the
meeting after this discussion.
Rick P gave his treasurerís report: we have $25,882 in the checking
account, $20,317 in the Ivy account, $25 from the cash box, $303 in new
cash and checks, and we got $434 in December. The El Caballo Park group
has taken its money out of FODRís account in order to establish its own
bank account. Our post office box payment will be due this March.
Dick is preparing drawings for the foremanís quarters restoration to
submit to the City. He has spoken with an architect in order to learn
the various details to include.
Jim has built the metal brackets and wooden backing for the Stanley Peak
signs. They are extremely sturdy and well built. Jim can hopefully
secure the services of City vehicles to haul the signs and the building
supplies to the top of the peak. The Board thanked Mike for his generous
payment for a new sign and banner, to replace those that were
Rick P said that the El Caballo Park organization has now established
its own bank account. He also said that the group hopes to update the
new council member, John Masson, on plans for the park. They also will
speak at the councilís public hearing for its two-year goals, advocating
for completion of the master plan as a high priority. Rick P said that
Jay Petrek was named the City planner for the parkís development.
Mike reported that he has received the 30 new Daley Ranch hats,
which he will display to the Board on Feb. 2. He has compiled the
current inventory of Daley Ranch tee-shirts, and the Board will direct
him for purchases on Feb. 2. Mike
has met with Rich Aeling of the Rotary Club about their help with ranch
projects. Rich has generously offered to replace the five missing or
damaged plant signs. He is still considering options for possible
projects at the ranch for the big Rotary workday in April.
The Board will meet at Mikeís home at 8 a.m. on Feb. 2 for the
annual Board retreat. Weather permitting, the Board will start the day
by taking a round trip hike to the ranch house to discuss all relevant
issues. At the subsequent meeting the Board will discuss, among other
topics, standardizing Newsletter dates and assignments, as well as a
revitalized membership campaign.
The Board still needs to decide where the regular meeting will be held
on Feb. 21.